Senior UX/UI Designer with 8+ years crafting digital products for global brands. Turning complexity into clarity, one pixel at a time.
Worked with world-class companies
Portfolio
Fintech · Dashboard
E-commerce · Mobile
Health · Mobile App
SaaS · Web App
Creative · Desktop App
Startup · Mobile App
About Me
I'm Alex Morgan, a Senior UX/UI Designer based in San Francisco. After studying at the Rhode Island School of Design, I spent six years leading design teams at Google, Airbnb, and Figma before going independent. I specialize in building design systems, crafting accessible interfaces, and translating complex problems into elegant digital experiences.
My design philosophy centers on the belief that good design should be invisible — it should feel effortless to use and impossible to imagine any other way. When I'm not pushing pixels, I mentor junior designers and contribute to open-source accessibility tools.
How I Work
Every great design starts with deep understanding. Here's how I take ideas from fuzzy concepts to polished products.
User interviews, stakeholder workshops, competitive analysis, and data review to understand the real problem worth solving.
Problem framing, user personas, journey mapping, and clear success metrics that align design decisions with business goals.
Low-fidelity wireframes evolving into high-fidelity prototypes with motion design, tested and refined through iteration cycles.
Thorough developer handoff, design QA, post-launch testing, and continuous iteration based on real user behaviour data.
Client Love
"Alex transformed our entire product experience. The new design system she built has saved our engineering team hundreds of hours, and our NPS jumped 28 points after the redesign launched. Absolutely exceptional work."
"Working with Alex was a revelation. She didn't just deliver beautiful screens — she challenged our assumptions, ran user research that completely changed our roadmap, and delivered a product our users genuinely love using."
"Alex has an incredible ability to understand complex workflows and simplify them without losing power. Our enterprise customers specifically ask about the design in sales calls — it's become a genuine competitive advantage."
Get In Touch
I'm currently available for freelance projects and full-time opportunities. Let's build something great.
hello@alexmorgan.design